Brand Identity Evaluation

What have you learnt from you audience feedback?

When getting our audience feedback me and my group each done different surveys but held the focus group together and each asked our digi packs and websites. As you can see from the screen grabs above mostly females watched the music video and also in our focus group there where mostly females this could effect the result we get because males usually have different opinions to females, therefore if we had more males doing the survey and in the focus group we our result may have been very different. Even though there was mostly female answering the question it does help because females are our target audience so their opinion counts the most.

By looking at the survey results everyone that watched the music video enjoyed it, therefore we were very successful when it come to creating a music video which people enjoyed. It was also good to see that people enjoyed the music video for different reasons for example some like it for the effects, another person like the message that was portrayed in the storyline and the final person like the fact that there was always something on screen and that it wasn't boring to watch. From this feed back i have learnt that  by putting a in storyline and performance, also by using good editing it is we where able to make people interest from all the different things to look at and simulating their brain. The by looking at the ages of people that done the survey and was in the focus group we know that we was successful when making sure the target age, which was 13-19, enjoyed our music video. Also from looking at the data above i have learnt that people that liked our music video also likes a variety of other music genre, this is good because it shows that we can appeal to a wide range of people.

In the survey we some result that we wasn't expecting, which was that they thought the girls were sexy and boring but the other results we got was what we were looking for. Then in the focus groups they also gave us the results we wanted which was that they thought the girls were normal and casual, from this i also learnt that the girls didn't feel intimidated by the girls because they wasn't extremely sexualised like most girls bands and our band seemed like nice normal girls, people they want to be friends with.

Everyone how done the survey said they would carry on looking at the website once they went on it, the reasons why is because the video was interesting, because the slideshow at the top encouraged them to have a look around and because the website had engaging colours. This is good because no i have learnt that it is mostly the things that people look at make them more interesting to look at the website rather that the things they have to read. Then in my focus group the everyone also liked the website, the 3 girls said they liked the colours of the website but the one boy said he didn't and would have used different colours. The reason why i think he didn't like the colours was because browns and cream colours are not very appealing to boys and they prefer more bold colours rather than neutral. But they all said it looked easy to navigate and they would carry on looking around on it.

When i come to the CD 100% of the people that took the survey said they would look at the front cover of the CD first. This is good because i made sure i put an image of the artist on the front cover so people straight a way knew who the artist where and what they are called and the name of the album. In the focus group they also like the CD cover but yet again the boy wasn't to keen on the colours.

When it came to asking in the focus group if they thought my website and CD cover link they agreed because they could see a consistent colour scheme though-out and also because the band was both seen on the website and on the CD cover. Then when it come to the survey they mostly agreed that there was a clear link between the website, CD cover and music video, whereas 1 person thought it was neutral. Im guessing that the person that found it neutral could only see images of the band therefore that was the only obvious link seen. From this i have learnt that the audience do take notice on the colour schemes and photo's showing that it would make a difference to how the felt about the website, CD cover and music video if they didn't have a clear link, because they wouldn't have known if they where all promoting the same thing and if they were produced by the same band.

Overall from my audience feedback i have learnt that my group was successful when it come to creating and image of a band that the target audience would like, and also producing a music video that people would enjoy. I have also learnt that the audience do take notice when it comes to looking at website's and CD covers, and are very aware of what they do and what they like. 

Focus Group

Preparation for Focus group

First of all we will show then our music video and then ask:

• What do you think about the music video?
• What do you think the concept is behind the video?
• Was the music video suitable for the song?
• What do you think can be improved?

Then we will each so them our digi pak's and ask:

• What do you think about the digi pak?
• Does it relate to the music video?
• Do you find the look of the digi pak appealing?
• What do you think can be improved?

Finally we will each so them our website's and ask:

• What do you think about the website?
• Does it look easy to navigate?
• Does it relate to the digi pak and music video?
• Does it look appealing?
• What do you think can be improved?